Making Your LinkedIn Posts Accessible

Every LinkedIn post you create could be reaching more people. Or it could be excluding them.

Why This Matters

About 15% of the world has some form of disability. Many use assistive technology like screen readers to access content. When your posts are not accessible, you are not reaching them.

This is not just about doing the right thing. It is about reaching your full audience.

The Basics

Here are changes you can make today:

1. Add Alt Text to Images

LinkedIn lets you add alt text to images. Use it. Describe what the image shows, focusing on what is relevant to your post.

**Bad alt text**: "Image"

**Good alt text**: "Bar chart showing 40% increase in engagement after implementing accessible design practices"

2. Use CamelCase for Hashtags

Screen readers read hashtags as single words. #accessibilitymatters becomes "accessibilitymatters" which is hard to understand.

Use CamelCase: #AccessibilityMatters reads as "Accessibility Matters"

3. Limit Emoji Use

Emojis have alt text that screen readers announce. Every emoji. One clapping hands emoji is fine. Ten in a row means the screen reader says "clapping hands clapping hands clapping hands clapping hands..."

Use emojis sparingly. Never use them as bullet points.

4. Avoid Fancy Fonts

Those special Unicode characters that look like different fonts? Screen readers often cannot read them at all, or read them as their Unicode names.

𝕋𝕙𝕚𝕤 might read as "mathematical double-struck capital T mathematical double-struck capital h..."

Use plain text. Always.

5. Add Line Breaks

Walls of text are hard for everyone. They are especially hard for people with cognitive disabilities or attention differences.

Break your content into short paragraphs. Use white space generously.

Image Descriptions Done Right

When you share images, think about what information they contain:

**For charts and graphs**: Describe the trend or key data point

**For screenshots**: Describe what the screenshot shows and why it matters

**For photos of people**: Describe what they are doing, not what they look like

**For infographics**: Summarize the key information in your post text

What About Video?

LinkedIn auto-generates captions, but they are often wrong. If you post video:

Review and edit the auto-captions

Add a summary of key points in your post text

Consider providing a transcript in the comments

A Quick Checklist

Before you post, check:

[ ] Images have descriptive alt text

[ ] Hashtags use CamelCase

[ ] Emoji use is minimal and purposeful

[ ] No fancy Unicode fonts

[ ] Content has clear paragraph breaks

[ ] Video has accurate captions

This Is Not Hard

Most accessibility improvements take seconds. They become habit quickly.

The result is content that works for everyone. That is just good content strategy.

Start with your next post. Pick one thing from this list and do it consistently. Then add another.

Your whole audience will thank you.